Oh joy. So now the UK has "Coke-Zero
", Coca-Cola with no sugar in it, or to put it in terms we all understand, "Diet Coke". I assume the new name is make it much more masculine and edgy for all of we boys who are not too comfortable with our sexuality and are terrified of anything that might be seen as effeminate like, apparently, the word "diet". So you remove the sugar (half the reason for drinking the damn stuff) and give it a harder name. I propose to remove the caffeine (the only other ingredient that makes Coke worth drinking) and by extrapolating the naming policy call it "Coke - Grrr Punch Head". I look forward to picking up a bottle soon and reveling in my own machismo.